This course is designed to help participants understand and apply the principles of effective event management. It will introduce participants to best practices from a practitioner’s perspective and familiarise them with the 4-stage process for planning and implementing events successfully. Participants will also be introduced to the tools for analysing and managing events.

Learning Outcomes:

• Learn the best practices which can be applied to planning and implementing events.
• Learn the 4-stage process for planning and thinking about events.
• Practice and apply the tools for each stage of event management.

Course Outline:

• Defining Events – What constitutes an event and the elements of an event
• The strategic picture – how to factor organisation’s mission and vision to the event objectives, and focusing on the purpose
• P2E2 Model of Event Management – includes elements of Purpose, Planning, Execution and Evaluation
• Defining Purpose – Focusing on the compelling reasons for having an event as the medium
• 4 Cs for successful Event Management including clarity in purpose, consistency, change management, checkpoints
• Value of Planning – How thorough planning contributes to successful implementation
• Checklists – Various checklists for planning including: Choice of dates, Program design, Schedule, Venue selection checklist, Evaluation checklist, Invitation checklist, Promotions checklist, Catering checklist, Equipment checklist, etc.
• Contingency planning – checklist for contingency plans
• Practical Considerations – Organising committees, sub committees
• Flawless Execution

Who Will Benefit?

• Managers and supervisors who need to plan small and large scale events for the public and customers.
• Those who need to organise annual D&D, staff retreats, conferences, cohesion programmes, etc for inhouse staff.
• Those who are interested to learn the basics of how to plan, co-ordinate and implement events professionally.