This course provides a fast track understanding of the digital landscape including social media marketing, search engine optimisation, email marketing, display advertising, mobile, resources and the cost of infrastructure.

We explore the trends in Singapore and around the region, what the impact these trends are on consumers, measuring and analysing ROI, media planning, creatives that work, industry best practices and standards as well as new and innovative uses of the technology in digital advertising.

The course also addresses the issues and challenges facing agencies and marketers in adapting their organisation to the new digital landscape. Presented from a marketing practitioner’s perspective – digital marketing is now easily understood.

Learning Outcomes:

• Have a sound understanding of the general principles of digital advertising.
• Be conversant with relevant technologies, devices and opportunities for digital communications campaigns.
• Have increased confidence and inspiration for the development of strategic and creative digital communication campaigns.
• Understand how to integrate digital into the overall marketing mix.
• Understand the methods and metrics of analysing digital campaigns.
• Have insight into the operational and logistical challenges that face both agencies and clients in adding digital to their organisations marketing offering.

Who Will Benefit?

Marketing managers, marketing directors, CMOs, account directors, planners and anyone wanting to learn about digital marketing. Designed for participants who want an in-depth understanding of digital marketing and how to harness its power.