The Diploma in Business Administration (Marketing Management) is designed for those who want to acquire knowledge and skills in modern marketing and sales management. Participants will also develop creative and analytical skills in making decisions relating to the marketing function.

At the end of this programme, students will be able to:
Understand the theoretical and practical aspects of marketing and sales management
Understand how to improve their creative and analytical decision-making skills
Apply these specific functional management skills to increase the productivity and business efficiency in their areas of responsibility
Assume higher levels of responsibility within specific functional management areas as a result of newly acquired /improved skills