Develop Marketing Strategies

Course Description

Course Objectives

Constrained by time and resources and looking for a specific course to upgrade yourself? Ascott Centre for Excellence is aware of the training challenges you are facing. We are happy to offer all our WSQ Certificate in Hotel and Accommodation Services, WSQ Advanced Certificate in Hotel and Accommodation Services and WSQ Diploma in Tourism on a modular basis.

Course Outline

 – Design new products and/or services

– Determine pricing structures

– Develop bundling/packaging of products and services

– Develop promotional strategies

– Develop loyalty programmes

Course Duration

40 Hours

Admission Criteria

GCE ‘O’ levels with a credit in English and Mathematics; or equivalent or WPLN level 5. Alternatively participants with supervisory experiences in the hospitality industry will be considered on the case by case basis if sponsored by hotel.

Customer service oriented and possess an outgoing personality

Mode of Delivery

Lectures, role plays, oral questioning, projects, visual aids, demonstrations and discussions.

To ensure optimum level of attention among the candidates and to allow for good learning dynamics, Ascott Centre for Excellence classes has an average of 1 teacher to a class of 15 candidates.

Subsidies

WDA Course Fee Funding

  • Certificate Module: Enjoy 90% WDA course fee funding for all Singaporeans and Singapore PRs.
  • Diploma Module: Enjoy 70% WDA course fee funding for all Singaporeans and Singapore PRs.
  • Workfare Training Support (WTS) Scheme

Terms and Conditions for WDA funding

  • Candidate must be Singaporean or Singaporean PR.
  • Candidate must achieve at least 75% attendance for every module.
  • Only candidates with at least 75% attendance will be allowed to take the assessments.
  • Re-assessment fees will apply after the first 3 complimentary assessments offered by ACE for each module. The re-assessment fees will not be funded by WDA.

Company- Sponsored Candidate

Should the candidate resign and/or not complete his certification, the sponsoring company would need to pay the full course fees if the candidate does not fulfill any one of the following:

Completed ALL the required SOAs in the certification

Certified Competent for ALL the assessment for the required SOAs in the certification

Sponsoring company can claim for absentee payroll funding. Please apply online at www.skillsconnect.gov.sg. The approved absentee payroll funding amount will be directly disbursed to the sponsoring company after candidate has fulfilled ALL the following:

  • Completed ALL the required SOAs in the certification
  • Certified Competent for ALL the assessment for the required SOAs in the certification

Self-sponsored Candidate

Candidate will be liable to pay the full course fees ( without WDA’s funding) and training allowance grants if any of the following is not fulfilled:

  • Completed ALL the required SOAs in the certification
  • Certified Competent for ALL the required SOAs in the certification
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Certificates
Job Level
Operational
Certificate Issued
Diploma
Area of Training
Hotel & Accommodation
Email
juliet.tan@the-ascott.com
Contact
Address
2 Anthony Road Singapore 229956

Related Courses

Flexibility in Planning and Teaching

Theoretical Knowledge

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Practical Skills

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Individual Work with a Mentor

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Final Individual Project

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