The economist Milton Friedman in 1970 argued that a corporation’s purpose is to maximize returns to its shareholders. But the world has changed since then. In the midst of the global financial downturn, the economic, environmental and social implications of business are more important than ever. 

Accordingly CSR , a concept whereby companies integrate social and environmental concerns in their business operations and in their interaction with stakeholders on a voluntary basis,  is increasingly becoming an important activity for businesses throughout the globe.

This course is intended as a first step for those tasked with understanding Corporate Social Responsibility in relation to the business performance and in response to customer, vendor and government pressures to implement new standards or procedures. 

The course will be particularly useful for small and medium sized organisations who have not previously considered the wider reaching social or environmental impacts of their activities.  Pitched at an introductory level, no prior knowledge of Corporate Social Responsibility is required.

This course is design for Professionals in private companies, public sectors, NGOs, international organizations and governments who would like to be involved in CSR. 

You will Learn: 

Introduction to CSR

Learn what is CSR and what CSR is not, its historical context, key drivers and definitions.

Create a compelling message linked to the company purpose

How to design a CSR strategy integrated into the fabric of the organization based on organizational mission, vision and value and in alignment with business strategies.

Influence leaders to take a genuine interest in CSR

Learn internal buy-in techniques to prove the value of CSR to the key decision makers in your organization.

Develop a ripple to make your employees take action and stay emotional connected

Spread awareness and encourage staff involvement in CSR initiatives by integrating CSR across departments and into individual job responsibilities.

Engage stakeholders to promote CSR initiatives within your business

How to choose your stakeholders and develop innovative approaches for a proactive engagement.

Master techniques on producing credible and reliable report

Promote business transparency through an effective CSR reporting

The current status of CSR in Singapore – the local flavor

Translate the CSR concept to adapt with the local culture and legislation

Course Durations: 2days

Quick Tip

CSR should be embedded in every business practice and embraced as a ethical and responsible behaviour across the whole organization. This means also facing “The elephant in the room “, potential  burning issues such as employees’ right, diversity and inclusion, responsible marketing, transparency in the way business is conducted (bribery and corruption) , support to the community and so on.