Certificate in Tourism Marketing

Module
Synopsis
Tourism & Resort Marketing
This module provides students with a comprehensive understanding of the marketing principles and practices within the context of the tourism and resort industry. Topics covered include destination and resort marketing, public relations, and Singapore’s tourism industry initiatives. Emerging marketing trends and issues in the industry and their implications will also be discussed.

Destination Management
The objective of this module is to provide students with a sound knowledge of popular travel destinations around the world and this is of key importance in the travel and tourism industry. Students will be introduced to basic principles, processes and policies of Tourism Development of a destination. The fundamentals of understanding destination management, such as the role of a National Tourist Organisation, Travel Value Chain, Destination Life Cycle and Sustainable Tourism will be the main focus of the module.

Tourism Law
Students acquire basic knowledge of the law relevant to the tourism and hospitality industry. Topics include the Singapore legal system, contract, tort and agency laws relating to transport and traveller accommodation, rights and duties of hotels, amusement and theme park operators, occupier’s liability, carrier’s liability and laws relating to travel agents and regulations relating to the sale of food and liquor, gaming, entertainment, licensing, and insurance.

Integrated Project in Tourism

This module enables students to acquire practical research and application skills relevant for the tourism industry. Students will carry out projects, participate in discussion forums and interact with industry practitioners. They will undertake an assignment related to tourism, including MICE, F&B, theme parks, resorts and other aspects of the hospitality industry such as visitor attractions and service quality.