Certificate in Tourism Fundamentals

Module
Synopsis
Introduction to Tourism & Resort Management
This module introduces students to the tourism industry and its sectors. Students will acquire an understanding of tourism demand and supply, different modes of travel (air travel, cruise, rail travel & car rental), the hospitality sector, various types of visitor attractions and travel products, the impact of tourism, the roles of tourism organisations as well as the application of information technologies to the tourism industry. Students will also have an overview of tourism trends, strategies, and development in Singapore.

Tourism Research

The module aims at giving students the knowledge of marketing research tools and techniques, and the skills necessary to plan, design and conduct marketing research projects appropriately and effectively. The research will be in the context of the tourism industry. This module also uses a few analytical techniques and statistical software package.

Operations Management in Tourism

This module introduces students to the operations of service organisations within the tourism industry. Students will also be taught management techniques for designing, planning, organising and controlling resources for the delivery of goods and services to meet customers’ needs and organisational objectives. Concepts covered include service strategy, new service development, forecasting, technology in service, service quality, facility location, capacity management, waiting line management, short-term scheduling, vehicle routing, and forecasting.

Service Quality in Tourism & Resorts
The module focuses on the strategy, staff and systems of hospitality service. Students will learn the importance of service quality in the creation of a “hospitality” experience and how service quality affects the bottom-line. They will also be able to identify the ingredients of service quality and apply the hospitality principles in the tourism and resort industry.