Certificate in Integrated Resort Operations

Module
Synopsis
Strategic Travel Management
The module is designed to equip students with knowledge of current strategic issues and challenges faced by the travel industry. Topics include deregulation of the travel industry, how Low Cost Carriers (LCCs) are changing the skies, impact of global airline alliance and mergers to travellers and airlines, and the impact of technology on the industry. The course will also examine environmental, security and safety issues. The module also provides a comprehensive understanding of the Airline Industry and Corporate Travel Management.

Hospitality Business Management
This module exposes students to the essential management issues of operating hospitality enterprises. Topics include management contracts and franchise agreements, sales and marketing, yield management and financial controls, distribution channels, and performance indicators.

Convention & Event Management
This module builds on the Fundamentals of MICE Management module. Students learn the important mechanics of MICE and how to plan and organise MICE events successfully. Topics include programme planning, marketing of MICE events, corporate event management, venue selection, management of supporting services, budgeting and sponsorship management, logistics management, organising a press conference, evaluation and post-event reporting.

Food and Beverage Management

This module provides a foundation in food and beverage (F&B) management and operation, including providing guests with a delightful dining experience, as well as F&B planning, serving, production, and control. Students will have the opportunity to examine the operations of food and beverage outlets locally as well as overseas.

Attractions & Retail Management

This module introduces students to the nature, role and management of visitor attractions. Students will examine the management of a range of visitor attractions, and the needs and demands of visitors. Examples of both built and natural sites will be explored including heritage attractions, theme parks, national parks and World Heritage sites. This module also provides students with an overview of the principles and practices of retail management. Topics include store facility management, store location, merchandise management and merchandise logistics. Issues on retail creativity and productivity will also be explored.