• balancing the elements: Being advocate for the public, the publisher and the author

• who the writing’s for? What is its best form?

• structural and line editing—how much of each is enough?

• when to stop editing: when is the piece ‘just right’?

• keeping the reader reading (with no blips!). Proofreading techniques

• what an editor’s role and responsibilities are beyond ‘pure’ editing

• communicating well: Becoming a diplomat and a choreographer!

• bringing it all together and ‘launching’ the manuscript