Search Engine Optimization (SEO) is the marketing technique that helps rank website in the top results of search engines (such as on Google, Bing or Yahoo). With a high search engine rank, a website can get unlimited and free traffic. This will attract $million sales for the company. 

Upon completion of the course, the participant can implement an excellent SEO strategy and turn potential customers who are searching for your products/services and convert them to become your customers for free!

Key Topics

Part 1 – Introduction

• What is SEO?
• Goals of search engines
• SEO vs Pay Per Click (PPC)

Part 2 – Setting Up a Website

• Good domain names selection
• Good web hosting services selection
• Setting up WordPress

Part 3 – Goals for SEO

• Google rankings, conversions & reputations
• Google algorithm updates – Panda, Penguin Hummingbird

Part 4 – On Page Optimization

• Tools & processes for keyword research
• Keyword selection process
• Competitor analysis
• Optimization of content, image, video & landing page
• Duplicate content
• Permalinks
• WordPress plugins
• Site speed

Part 5 – SEO Supports

• Site maps
• Webmaster tools

Part 6 – Off Page Optimization

• Link analysis & research
• How to build quality backlinks (White-Hat methods)
• Social Media & SEO

Part 7 – Outsourcing

• How to outsource content writing at low cost

Who Should Attend?

• Individuals who wish to learn a new skill to generate SEO strategy, eligible for government grant to assist companies to implement SEO strategy.
• Companies that need to promote their services using SEO.