Program Highlights

The world is now online. With the rapid evolution of new technologies and increasingly sophisticated consumer, it is crucial for companies and organizations to reach and engage customers innovatively. This has made digital marketing and social media the most widespread, interactive and essential of all modern marketing tools. Any effective marketing campaign will include them in its strategy.

Marketing professionals will become the primary driver behind customer-centric company growth. Leveraging their knowledge of the customer and the competitive landscape, you will design business and marketing strategies to help your organization innovate, grow and engage your customers and stakeholders . They will also lead organizational changes and new collaboration initiatives aimed at unifying all customer engagement activities across the enterprise.

The City University of New York Executive Master of Science in Marketing program equips you with cutting edge knowledge, critical analytical skills and the latest digital marketing trends to anticipate and to address the needs of this ever-changing business environment.  You will learn to harness online communication resources and develop strategies to maximum effect. Special emphasis is also placed on applying these techniques at an international level – equipping you for today’s global marketplace.

Where does it lead?

Jobs are growing in the field of marketing because social networking and new interactive methods of communicating with customers are demanding fresh ideas and new approaches. Competition is high for managerial positions in this field, and earning a master’s degree is one way to help your résumé stand out with recruiters and prospective employers.

This program is design to keep you at the forefront of modern marketing and business practice. Focusing on cutting edge digital marketing, business analytics, and global branding, The Baruch College, The City University of New York MSc in Marketing is one of the world’s most innovative Executive Master degree which combines the powerful dynamics of a World Class MBA education with cutting edge digital marketing as the core business strategy driving organizational growth

It provides the skills to implement and manage effective marketing, social media and business campaigns around the world where you will be fully prepared to apply your new media skills in a top level marketing position or progress to entrepreneurship

What will I learn?

• Taught by Internationally renowned faculty and industry practitioners from New York City, the heart of global business, innovation and marketing, you will learn the latest and most cutting edge marketing techniques and strategies used by global leaders and fortune 500 companies including
• Sharpen your perspectives of Marketing and business strategy– from consumer psychology, marketing analytics, digital marketing, global branding and new product planning & development.
• Apply the latest digital marketing techniques on new business models and innovation.
• Blend cutting edge theories with practical business applications, keeping you ahead from your peers

The program comprises of 10 courses delivered over weekend blocks in Singapore

• MKT 9703 Marketing Management
• MKT 9716 Consumer Behavior
• MKT 9702 Marketing Research
• MKT 9701 Advertising & Marketing Communication
• MKT 9780 Digital Marketing
• MKT 9738 Web Analytics
• MKT 9737 Analytic Approaches to Marketing Strategy
• MKT 9793 Special Topics – global Branding
• MKT 9751 New Product Planning and Development
• MKT 9750 Capstone – Marketing Strategy

Why Baruch College, The City University of New York

• Located in heart of New York City, Manhattan, Baruch College, The City University of New York is America’s largest AACSB accredited business school and one of the best graduate schools in the world.
• High Impact and powerful international network of over 1 million alumni which includes 13 Nobel Laureate winners, successful business leaders and CEOs
• Outstanding and Successful track record of over 12 years in Asia
• Ranked Top 100 Business School in the World for Economics & Business (Shanghai Jiao Tong University World Universities Ranking)

Duration: 12 months

Student Testimonials

“I was doing my research for business projects during my master studies when I discovered a need that was unmet, a gap in the marketplace for “a large-circulation lifestyle publication and based on my calculations there was tremendous potential.” Frank then went on to established Singapore Largest Circulation Lifestyle Weekly, The Weekender

Frank Young

CEO Weekender Group, Baruch College, The City University of New York Alumni

I did a joint venture with Linksys CEO and built Linksys business in Asia. Linksys was sold to Cisco for $500 million. In mobile gaming, we are in the emerging market where the population of our potential users are rapidly increasing.

David Ng

Co-founder of Gumi Asia, Baruch College, The City University of New York Alumni