Awarded by Oxford Brookes University 

While the customer is at the heart of any business, a successful marketing manager needs a broad foundation of marketing and business knowledge to deliver and support what the customers want. This programme provides a mix of marketing within a broader business context and keeps the options open to suit students’ interests and aspirations. The core programme provides an applied understanding of the internal and external business and marketing environment and the interrelationships between the various business functions, informing students’ analysis and insights and adding context to their decision making.

Modules :

• Professional Practice
• Developing Self, Developing Others
• Contemporary Issues in Marketing Management
• International Marketing
• Strategic Marketing Management
• eBusiness
• Ethics in Business

Duration

Part-time 16 months / Full-time 12 months

Delivery Mode

12*3 hrs Contact Time

The average teacher / student ratio is 1:40 (practical) 

The average teacher / student ratio is 1:50 (lecture)