This unit will introduce learners to the concept of how sales are managed and planned. The unit will explore how to plan a sales campaign and will help learners appreciate how sales people maximise their time effectively and how they identify likely customers. The unit will also consider how the sales force as a whole is managed to achieve sales objectives and identify what tools are at management’s disposal to support the sales function.

This topic is designed for individuals working in the manufacturing industry and includes the knowledge and skills to put together a marketing plan that reflects profitable marketing and sales strategies applicable to their workplace.