This competency standard specifies the knowledge and skills required to effectively implement profitable marketing and sales strategies in the manufacturing industry. The knowledge involves the concepts and principles which underpin the marketing and sales process. The skills involve making marketing decisions regarding product development, pricing, promotional campaigns, and distribution which are an integral part of an organisation’s overall marketing and sales strategy. This unit is designed for individuals working in the precision engineering/manufacturing industry and includes the knowledge and skills to put together a marketing plan that reflects profitable marketing and sales strategies applicable to their workplace.