The Certificate in Sales and Marketing is a basic marketing qualification specially designed for those who are in the sales and marketing field and who wish to upgrade their knowledge and skills for further career advancement. It is also ideal for those without formal marketing training but who wish to pursue a career in sales and marketing.

Programme Objective

The Certificate in Sales and Marketing programme aims to give students a firm understanding of the principles and techniques of the sales and marketing functions

Examinations & Assessment

This programme involves a combination of coursework, assignments, projects, presentations and examinations/tests. All modules contain both formative and summative assessment components. Summative assessments for each module may be based on an individual assignment, tutorials, group project and a final written examination.

Tutorials during class may take a variety of forms depending on the module and include class participation, debates, case studies and oral presentations. Take home work may also be allocated to students.

Students are required to pass the overall assessment in order to be granted a passing grade for the module. A student who fails the final examination will take the supplementary examination. However, a supplementary examination fee applies.

Should the student fail the supplementary examination, he or she is required to repeat the module. To repeat a failed module, a student must attend classes and pay a re-module course fee before he/she is considered eligible to take the examinations. In the case of non-examination modules, a student who fails the major assessment component (highest percentage weightage) will be required to re-work.

All students are required to fulfil the attendance requirement of at least 90% (international students) and 75% (local students) for each module before they are considered eligible to take the end-of-semester examinations.

Award of Certificate

Students who have completed all necessary course works, successfully passed all required modules and met all financial obligations to the Institute shall be awarded the Certificate in Sales and Marketing.

Programme Structure & Curriculum

This is a 6-month full-time programme, covering 4 modules over 2 semesters with a total of 120 contact hours. 10 sessions are to be conducted for each module. 

This programme involves lectures, group discussions, case studies and presentations by students. Classes are usually held two to five times a week. Weekly lectures are conducted by qualified and experienced local lecturers approved by the Institute.