STRUCTURE AND CONTENT

The advanced diploma programme consists of 6 subjects and may be completed in 8 months.

• Management and Strategy
• Professional Communication
• Financial Decision Making for Managers
• Marketing Management
• Consumer Behaviour and Marketing Strategy
• Marketing in the Global Context

DELIVERY AND ASSESSMENT METHODS

Delivery Method

The curriculum is taught over 3 terms of 10 weeks, with each term covering 2 subjects. Each subject of this part-time programme will be delivered over a 5-week cycle comprising 30 contact hours. Classes are 4-hour sessions held twice weekly.

Assessment Methods

Each unit is assessed by any combination of class participation, written assignments, project or examinations. Assessment methods may vary according to individual unit requirements.

GRADUATION AND DEGREE

Students who successfully complete the programme will be awarded with the Kaplan Higher Education Institute Advanced Diploma in Marketing. Advanced diploma graduates can then move on to pursue a bachelor degree programme with one of our prestigious partner universities in Singapore.

ENTRY REQUIREMENTS

• Polytechnic Diploma
• Private Diploma/Advanced Diploma
• Diploma awarded by Kaplan Higher Education Institute or Kaplan Higher Education Academy
• Applicants with non-standard entry qualifications will be assessed on a case-by-case basis