Course Synopsis

On completion of the course, the participants will have the knowledge and skills in analysing customer behaviour and recommending improvements on current sales and marketing programmes. Participant will be able to make recommendation to improve existing sales and marketing initiatives with these analyses.

Course Outline

• To equip participants with the knowledge and skills to analyse customer behaviour through acquiring knowledge of products and services and assessing customer interest levels and needs.
• Acquire knowledge on products / services and specific markets to understand the organisation’s value proposition
• Assess customer interest levels and needs through analysis of trends and past performance
• Recommend improvements to existing sales and marketing programmes based on assessment of customer interest levels

Key Course Information

 Course Length   16.5 hours (2 days) 

 Min Class Size   12 pax

 Mode of Delivery    Workshop 

 Awarded by   WDA

 Venue    Auston Institute of Management

Funding Type(s) Available

WDA Funding of up to 95% of course fees and Absentee Payroll. Fees listed do not reflect Absentee Payroll calculations. To calculate this funding type, please visit http://www.skillsconnect.gov.sg/

Recommendation

This course is recommended for executive level or working professionals with minimum experience of 2 years from any business sector